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9781119042310

Economics of Strategy 7th Edition by David Besanko

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Author
David Besanko
Edition
7th
Publisher
Wiley
ISBN
978-1119042310
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Description

Economics of Strategy, 7th Edition

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, this text offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students—tomorrow’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.

Book Details and Metadata:

  • Title: Economics of Strategy
  • Author: David Besanko, David Dranove, Scott Schaefer, Mark Shanley
  • Edition: 7th Edition
  • Publisher: Wiley
  • Publication Date: July 10, 2018
  • Language: English
  • ISBN-10: 1119378761
  • ISBN-13: 978-1119378761

Content Overview:

The 7th edition of this foundational text continues to provide a rigorous approach to business strategy by leveraging economic theory. It covers essential topics such as firm boundaries, market and competitive analysis, strategic position and dynamics, and internal organization. By bridging the gap between economic theory and real-world application, it equips readers with the tools to perform sophisticated strategic analysis in a variety of industry contexts.