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9780136931805

E-Commerce 2021 Business Technology and Society 16th Edition by Kenneth C. Laudon

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Author
Kenneth C. Laudon
Edition
16th
Publisher
Pearson
Pages
8 x 0.5 x 10 inches
ISBN
978-0136931805
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Description

E-Commerce 2021 delves into the transformative impact of digital commerce on business strategies and societal structures. This comprehensive guide explores key concepts such as online marketplaces, mobile e-commerce, social media marketing, and data analytics to equip readers with essential knowledge for navigating today’s competitive landscape.

Title: E-Commerce 2021: Business, Technology, and Society
Author: Kenneth C. Laudon (Author)
Edition: 16th
Language: English
Publisher: Pearson Education
Dimensions: 9 x 7.4 x 1.5 inches
ISBN-10: 0137305820
ISBN-13: 978-0137305824
Publication Date: January 1, 2021
Print Length: 1160 pages

Keyword-rich lines:
– Digital commerce strategies
– Online marketplaces analysis
– Mobile e-commerce trends
– Social media marketing tactics
– Data analytics in business
– E-commerce impact on society