Doing Research in Business and Management | 2nd Edition by Mark N.K. Saunders

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Author
Mark N.K. Saunders
Publisher
Pearson
ISBN
978-1292222318
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Description

Doing Research in Business and Management by Mark N.K. Saunders (Author) delves into the theory and practical techniques of research methods, offering comprehensive coverage of all aspects of research. From reviewing secondary data or literature to crafting a research proposal and completing an entire research project, this edition is your guide through every stage. The book’s concise and accessible style, enriched with clear tables and diagrams, ensures that complex concepts are easily understood. ‘Definition’ boxes provide clarity on key terms, while ‘Research in practice’ boxes illustrate real-world applications, making it an essential resource for successfully navigating any research project in business and management.