Understanding public relations essentials with practical strategies
Randy Bobbitt (Author)
3rd Edition
English
Published by McGraw-Hill Education
Dimensions: 7.4 x 0.9 x 9.2 inches
ISBN-10: 0071825961
ISBN-13: 978-0071825964
Publication Date: January 1, 2018
Print Length: 560 pages

Briefly summarizes the content of the book highlighting key features and benefits:
– Comprehensive coverage of public relations principles and practices
– Updated with current trends and techniques in PR
– Includes case studies and real-world examples for practical application
– Offers step-by-step guides to creating successful public relations campaigns
– Ideal for students, professionals, and practitioners looking to enhance their PR skills

Keywords: Public Relations Campaign, Randy Bobbitt, 3rd Edition, PR Strategies, Communication Skills, Media Relations