Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is a seminal work authored by Geoffrey A. Moore. First published on August 1, 2006, this book has become a cornerstone for marketers and business strategists in high-tech industries. The text offers a strategic approach to navigate the critical gap between early adopters and mainstream customers, providing essential insights into market segmentation and sales strategies. With a focus on the evolving landscape of internet technology, this updated edition delves deeper into contemporary challenges and opportunities. Essential reading for professionals aiming to succeed in today’s dynamic marketplace, Crossing the Chasm remains indispensable for anyone navigating the complexities of high-tech product development and marketing.
Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
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