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9781259732782

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 21st Edition by Arthur A. Thompson Jr.

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Author
Arthur Thompson
Edition
21st
Publisher
McGraw Hill
ISBN
978-1259732782
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Description

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

The 21st Edition of Crafting & Executing Strategy: The Quest for Competitive Advantage continues its legacy as a market-leading resource for understanding the complexities of strategic management. This edition provides a comprehensive and balanced coverage of the fundamental managerial tasks required to successfully craft and execute business strategies. Through an engaging and clearly written narrative, the text explores how organizations can achieve a sustainable competitive advantage in a rapidly changing global marketplace.

The book is structured to bridge the gap between theoretical concepts and practical application. It blends mainstream strategic theory with a diverse collection of high-interest cases, allowing readers to see how strategy is implemented in real-world scenarios. From defining a company’s vision to the operational challenges of execution, this text equips students and professionals with the essential tools needed to navigate the strategic landscape of modern business.

Book Details

  • Title: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
  • Author: Arthur Thompson
  • Edition: 21st Edition
  • Publisher: McGraw Hill
  • Publication Date: February 13, 2017
  • ISBN-10: 1259732789
  • ISBN-13: 978-1259732782