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9781265476465

Corporate Communication 8th Edition by Paul A Argenti

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Author
Paul A Argenti
Edition
8th
Publisher
McGraw-Hill Higher Education
ISBN
978-1265476465
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Description

The Art of Corporate Communication 8th Edition by Paul A. Argenti

Title: The Art of Corporate Communication


Author: Paul A. Argenti (Author)


Edition: 8th


Language: English


Publisher: McGraw-Hill Education


Dimensions: 7.5 x 1.2 x 9.3 inches


ISBN-10: 126044084X


ISBN-13: 978-1260440845


Publication Date: August 14, 2020


Print Length: 496 pages


Discover the latest strategies and practices in corporate communication. This updated edition offers practical guidance on managing stakeholder relationships, crisis communication, and digital media. Ideal for students and professionals in business, this book provides essential tools to navigate today’s complex business environment.


Keywords: Corporate Communication, Business Communication, Stakeholder Management, Crisis Management, Digital Media, Strategic Communications