author: Mark W. Johnston (Author)
edition: 7th
language: English
publisher: McGraw-Hill Education
dimensions: 7.4 x 1.2 x 9.3 inches
isbn-10: 007802562X
isbn-13: 978-0078025626
publication date: January 1, 2014
print length: 656 pages

Discover the latest strategies and techniques in selling that focus on building strong relationships and creating value for both your customers and your organization. This comprehensive guide covers everything from understanding customer needs to effective communication skills and closing sales.

Key features include:
– Updated content reflecting current market trends and technologies
– Real-world examples to illustrate key concepts
– Interactive exercises to enhance learning and application of knowledge
– Emphasis on ethical selling practices

Ideal for both experienced professionals and those new to the field, this book equips you with the tools needed to excel in today’s competitive marketplace.