Contemporary Selling: Building Relationships, Creating Value – 4th edition explores the dynamic world of modern sales strategies. Authored by Mark W. Johnston, this updated version continues to be the gold standard in the field, offering a comprehensive guide that is both current and accessible for students and professionals alike. Published on March 23, 2013, by Routledge, this edition features an expansive 440 pages of insightful content.

The book introduces new chapters dedicated to social media and technology-enabled selling, as well as global sales practices, ensuring that readers are equipped with the latest knowledge. Each chapter opens with ‘Expert Advice,’ providing real-world applications of the concepts discussed. Ethical dilemmas are integrated throughout, prompting students to reflect on and navigate complex issues in sales. Mini-cases offer practical scenarios for deeper understanding, while role-plays at the end of each chapter facilitate hands-on learning.

Supporting material includes appendices covering essential topics such as selling math and creating professional sales proposals. This well-rounded approach makes Contemporary Selling: Building Relationships, Creating Value an invaluable resource for anyone seeking to excel in the competitive world of sales.

ISBN-13: 978-0415523509

Dimensions: 8.5 x 1 x 10.75 inches