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9780357033777

Contemporary Marketing 18th Edition by Louis E. Boone

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Author
Louis E. Boone
Edition
18th
Publisher
Cengage Learning
Pages
8.25 x 0.75 x 10.5 inches
ISBN
978-0357033777
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Description

Title: Contemporary Marketing

Author: Louis E. Boone (Author)

Edition: 18th

Language: English

Publisher: South-Western Cengage Learning

Dimensions: 9 x 7 inches

ISBN-10: 1337274605

ISBN-13: 978-1337274608

Publish Date: April 25, 2017

Print Length: 864 pages

Explore the ever-evolving landscape of marketing with Contemporary Marketing, an indispensable guide for students and professionals alike. This 18th edition offers a comprehensive overview of modern marketing principles, strategies, and tools, emphasizing the importance of adaptability in today’s dynamic business environment.

The book delves into key areas such as market research, customer segmentation, branding, digital marketing, social media, and integrated marketing communications. It equips readers with practical knowledge to succeed in various marketing roles, from brand management to market analysis.

Key features include real-world case studies, interactive exercises, and the latest industry trends, ensuring that readers are well-prepared for the challenges and opportunities of contemporary marketing. Whether you’re a beginner or an experienced marketer looking to enhance your skills, this book is your go-to resource.