Delve into the fascinating world of consumer decision-making with Consumer Behavior: Buying, Having, Being, 13th Edition by Michael R. Solomon. This comprehensive text, published by Pearson on February 1, 2019, offers an in-depth exploration of the psychological, social, and cultural factors that influence why consumers buy what they do, how they use products and services, and what these possessions mean to them. Through engaging examples and insightful analysis, Solomon unpacks the complexities of the consumer journey, making it an essential resource for students and professionals alike. ISBN-10: 135225698 | ISBN-13: 978-0135225691.