Communication Research: Asking Questions, Finding Answers
Author: Joann Keyton (Author)
Edition: 5th
Language: English
Publisher: SAGE Publications Inc.
Dimensions: 7.4 x 1.2 x 9.2 inches
ISBN-10: 1483361453
ISBN-13: 978-1483361458
Publication Date: March 2, 2015
Print Length: 448 pages
Discover the essential skills and concepts of communication research in this comprehensive guide. Ideal for students and professionals alike, this fifth edition offers a thorough exploration of both qualitative and quantitative methods, emphasizing practical application and real-world relevance.
Key features include:
– Updated content reflecting current trends and methodologies
– Enhanced focus on critical thinking and analysis
– A wealth of examples and case studies to illustrate key points
– End-of-chapter exercises to reinforce learning
Highlighting the importance of effective communication in today’s complex world, this book equips readers with the tools necessary to design, conduct, and interpret research. Perfect for courses in communication, media studies, and social sciences.