Business Research Methods, 12th Edition, authored by Donald R. Cooper, offers a comprehensive exploration of business research methodologies. Published by McGraw-Hill Education on March 5, 2013, this edition is designed to provide thorough and up-to-date coverage of all business research topics, blending theoretical concepts with practical applications. The book’s content centers around managerial decision-making, making it an essential resource for students and educators alike. With a print length of 692 pages, the text covers a wide range of subjects necessary for understanding and conducting business research. Additionally, this edition supports professors who wish to guide their students through the completion of an extensive business research project.
