Title: Business in Action — MyLab Intro to Business with Pearson eText Access Code
Author: Courtland Bovee (Author)
Edition: 9th
Language: English
Publisher: Pearson
Dimensions: Not specified
ISBN-10: 013476825X
ISBN-13: 978-0134768253
Publish Date: September 2, 2016
Print Length: 628 pages
A practical introduction to business fundamentals and management principles designed for students with little or no background in the field. This edition covers key areas including entrepreneurship, financial accounting, marketing, operations, human resources, ethics, and global business.
Key Features:
- Real-world applications
- Interactive learning tools with MyLab
- Updated content on current trends in the business world
- A comprehensive overview of essential business concepts and practices
- Promotes critical thinking and decision-making skills
Benefits:
- Enhances understanding of business operations and strategies
- Fosters engagement through interactive digital resources
- Prepares readers for real-world business challenges
- Suitable for both academic and self-study use
