Business Foundations: A Changing World

Authors: Linda Ferrell, O. C. Ferrell, Geoffrey A. Hirt
Edition: 12th
Publisher: McGraw Hill
Publication Date: February 1, 2019
ISBN-10: 1260088367
ISBN-13: 978-1260088366

This comprehensive resource is designed for students embarking on an introduction to business course, providing an opportunity to investigate the breadth of business functions and the profound impact business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed for an introduction to business, while fostering an appreciation for the role of business in our economy and society.

The 12th edition is meticulously updated to reflect the latest developments in the dynamic business world. It delves into cutting-edge technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, and advancements in transportation and manufacturing technology. Furthermore, it explores the transformative impact these technologies exert, particularly on global trade, international relationships, and emerging career opportunities within the business landscape.

Business Foundations: A Changing World stands as an unrivaled compilation, featuring exciting application-focused content, practical activities, and illuminating examples. It expertly guides students through the technology-saturated world of business today, equipping them with the knowledge and insights needed to navigate and thrive in a constantly evolving environment.