by O. C. Ferrell (Author)

Delve into the core principles and practices of marketing with this comprehensive guide, designed to equip you with the knowledge needed to excel in today’s dynamic business environment. This edition covers essential topics such as market analysis, customer behavior, product strategy, pricing, distribution, promotion, and digital marketing.

Key Features:
– Updated content reflecting current industry trends
– Practical examples and case studies
– Interactive exercises for hands-on learning
– Coverage of ethical considerations in marketing

Benefits:
– Enhance your understanding of marketing fundamentals
– Develop effective strategies for business success
– Stay ahead with the latest market insights

Title: Essentials of Marketing 7th Edition
Author: O. C. Ferrell (Author)
Edition: 7th
Language: English
Publisher: South-Western Cengage Learning
Dimensions: 8.4 x 1.3 x 10.7 inches
ISBN-10: 1285968046
ISBN-13: 978-1285968046
Publication Date: [Publication Date, replace with actual date if known]
Print Length: 720 pages