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9780135891612

Business Communication Today 15th Edition by Courtland L. Bovee

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Author
Courtland L. Bovee
Edition
15th
Publisher
Pearson
ISBN
978-0135891612
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Description

Business Communication Today (15th Edition)

Business Communication Today provides a comprehensive and modern approach to mastering the essential communication skills required in the contemporary corporate world. Authored by Courtland L. Bovee, this 15th edition focuses on the evolution of business communication, integrating the latest trends in social media, mobile technology, and intelligent communication tools. The text is designed to help readers develop the professional expertise needed to navigate complex workplace interactions, from crafting persuasive messages and reports to delivering high-impact presentations.

By bridging the gap between foundational principles and real-world application, the book offers practical insights into professional branding, crisis management, and ethical communication. It emphasizes the importance of audience-centric messaging and provides a roadmap for success in a globalized, digital-first business environment. This edition ensures that students and professionals alike are equipped with the tools to communicate effectively, efficiently, and professionally across various platforms.

Book Details

  • Title: Business Communication Today [RENTAL EDITION]
  • Author: Courtland L. Bovee
  • Edition: 15th Edition
  • Publisher: Pearson
  • Publication Date: January 2, 2020
  • ISBN-10: 0135891612
  • ISBN-13: 978-0135891612
  • Language: English