Business Communication: Developing Leaders for a Networked World, 4th Edition by Peter Cardon, published by McGraw Hill on January 15, 2020, is designed to equip students with essential communication skills and principles for success in today’s dynamic workplace. Drawing on Peter Cardon’s extensive business experience, this edition offers practical applications, relevant theories, and engaging activities that resonate with students and help them master business communication for both personal and professional growth. A distinctive feature of this text is its dedicated first chapter on establishing credibility, emphasizing the foundational importance of relationship-building through personal credibility, emotional intelligence, and effective listening, concepts that are thoughtfully integrated throughout the book. The engaging case-based approach, beginning each chapter with a short business scenario and weaving case examples into explanations and model documents, immerses students in the context and narrative behind each business message, fostering a deeper understanding of how communication builds productive professional relationships.

ISBN-10: 1260088340
ISBN-13: 978-1260088342