Business and Management Consulting

By Louise Wickham (Author)

Language: English

Publisher: Pearson Education Limited

Publication Date: February 28, 2020

Print Length: 336 pages

Description:

Gain consulting insights into business decision-making in today’s environment. Business and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades – new digital technologies have made information more accessible and changed the way businesses operate, so management consultants need a broader view of their client company.

Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for a student or new professional. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so is ideal for anyone who is undertaking a consulting project.

This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants. The 6th Edition has been revised to reflect how new technologies for communication and information gathering have changed the way in which consultants operate. It also includes more insights into how businesses take decisions that impact consulting projects in today’s faster-paced, more volatile environment.

New to this edition, Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector. Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years industrial experience with a major multinational where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.

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