Business and Administrative Communication, 12th Edition by Kitty O. Locker equips students with the essential skills for effective professional communication. This comprehensive textbook adopts a situational approach, guiding learners to tailor their messages for diverse audiences, purposes, and communication channels. The 12th edition prioritizes flexibility, allowing instructors to select chapters and exercises that best suit their curriculum. It provides a wealth of options for practice, including in-class exercises, message revision tasks, problems with hints, and real-world workplace cases. Students can engage with the material through individual writing, group projects, or oral presentations.

Maintaining its hallmark specificity, this edition offers detailed strategies, clear guidelines, and relevant examples, featuring both annotated examples and paired comparisons of effective and ineffective communication. The content is designed to be engaging, incorporating anecdotes and real-world examples from various industries to illustrate business communication in action.

This edition is also comprehensive, covering a wide range of topics beyond traditional communication principles. It delves into international communication, intercultural communication within the country, ethical considerations, collaborative writing techniques, understanding organizational cultures, the effective use of visuals and data displays, and the impact of technology. Assignments are crafted to provide practical experience in addressing international audiences and navigating ethical dilemmas, with analyses of sample problems preparing students for success in their future professional endeavors.

Author: Kitty O. Locker
Edition: 12th
Publisher: McGraw Hill
Publication Date: September 20, 2018
ISBN-10: 1259580628
ISBN-13: 978-1259580628