Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series) delves into the innovative use of data-driven models to transform operational processes in a digitalized world. Authored by Gert H. N. Laursen, this second edition explores the latest advancements and tools that are disrupting markets through enhanced analytical strategies. The book offers practical guidance for organizations aiming to harness their data for competitive advantage, covering topics such as big data, real-time decision making, social media, security, cloud technologies, and future trends. Highlighting forward-thinking approaches over historical data, it emphasizes the importance of analytics in driving better business planning. With 288 pages filled with expert insights on current state-of-the-field methodologies, this book is an essential update for managers seeking to understand how modern tools can significantly enhance their decision-making processes.