Business Analytics: Communicating with Numbers, First Edition by Sanjiv Jaggia is a comprehensive resource designed to equip students with the essential skills to understand, manage, and visualize data, apply appropriate analytical tools, and effectively communicate their findings and their business relevance. Moving beyond traditional statistics and operations research, this textbook seamlessly integrates data wrangling, descriptive, predictive, and prescriptive analytics into a unified and cohesive framework. It emphasizes a holistic approach to the analytics process, acknowledging and addressing the complexities of real-world data that may not be perfectly clean or small. A key focus is on the critical skill of communicating insights. To foster this, every chapter includes practical features such as a synopsis (a concise writing sample) and a sample report (a more extensive writing sample). These elements are specifically designed to help students articulate the business value of analytics and communicate insights from a non-technical perspective.

Author: Sanjiv Jaggia

Edition: 1st

Publisher: McGraw Hill

ISBN-10: 1260785009

ISBN-13: 978-1260785005

Publication Date: January 13, 2020