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Business Analytics 2nd Edition by James R. Evans

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Author
James Evans
Edition
2nd
Publisher
Pearson
ISBN
978-0321997821
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Description

Business Analytics, 2nd Edition

Author: James R. Evans

Publisher: Pearson

Publication Date: December 30, 2014

ISBN-10: 321997824

ISBN-13: 978-0321997821

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Readers will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial-grade analytics software gives valuable real-world experience and career-focused insight. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive and predictive perspectives.

New to This Edition:

New and Updated for this Edition

  • Screenshots throughout the text are updated for Excel® 2013.
  • The updated design strikes a better balance between the text and the image size.
  • More problems have been added at the end of every chapter.
  • There is a new case on Drout Advertising Research.

Content Updates