Big Data Fundamentals: Concepts, Drivers & Techniques (The Pearson Service Technology Series from Thomas Erl) is a comprehensive guide aimed at business and technology professionals seeking to understand the core principles of big data. Authored by Thomas Erl and published by Pearson in December 2015, this edition provides clear and concise explanations of big data concepts, their drivers, and practical techniques for leveraging big data in various industries. The book has garnered praise from industry experts who commend it as a must-read for anyone involved in contemporary business operations.

Notable endorsements include:

• “This text should be required reading for everyone in contemporary business.” – Peter Woodhull, CEO, Modus21
• “The one book that clearly describes and links Big Data concepts to business utility.” – Dr. Christopher Starr, PhD
• “Simply, this is the best Big Data book on the market!” – Sam Rostam, Cascadian IT Group
• “…one of the most contemporary approaches I’ve seen to Big Data fundamentals…” – Joshua M. Davis, PhD

This definitive guide offers a plain-English approach to big data, making complex concepts accessible to both seasoned professionals and newcomers alike.

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