BECOMING RHETORICAL: Analyzing and Composing in a Multimedia World, by Jodie Nicotra, equips students with the essential skills to create effective communications across a diverse range of formats and situations, preparing them for success in both academic and professional environments. This 1st edition, published by Cengage Learning on January 1, 2018, delves into the crucial process of rhetorical analysis, teaching readers how to thoroughly investigate situational elements to craft the most appropriate responses. Beyond analysis, the book guides students in harnessing the unique strengths of various media—including words, still images, sounds, and video—to produce compositions that resonate with their intended audiences. To solidify understanding, BECOMING RHETORICAL features author-annotated examples that meticulously demonstrate analytical and compositional techniques, complemented by ample opportunities for practice through both extensive and concise projects. With ISBN-10: 130595677X and ISBN-13: 978-1305956773, this text provides a robust foundation for mastering the art of composition, whether the task involves designing a brochure or producing a video.