A comprehensive guide to mastering the essential skills for effective business communication, this 10th edition book covers a wide range of topics from written and oral communications to negotiations and teamwork. The author provides practical tips, real-world examples, and interactive exercises to help readers enhance their professional communication abilities.
Key features include:
- Updated content reflecting the latest trends in business communication
- A variety of communication styles tailored for different settings and audiences
- Diverse case studies from various industries offering insights into real-world scenarios
- Interactive learning tools such as quizzes, activities, and video links to reinforce key concepts
- Strategies for developing strong interpersonal skills in the workplace
BENEFITS:
- Improve your professional communication skills and excel in any business setting
- Enhance your ability to articulate ideas clearly and persuasively both verbally and in writing
- Leverage diverse communication techniques for effective collaboration with colleagues and clients
- Promote a positive work environment through improved interpersonal interactions
- Achieve career success by mastering the art of business communication
Language: English
Publisher: Cengage Learning
Dimensions: 7.9 x 1.2 x 10 inches
ISBN-10: 1337614845
ISBN-13: 978-1337614843
Publication Date: October 1, 2017
Print Length: 752 pages