by Naresh Malhotra (Author)
Edition: 4th
Language: English
Publisher: PHI Learning Pvt Ltd
Dimensions: 7.5 x 0.9 x 9.2 inches
ISBN-10: 8120349620
ISBN-13: 978-8120349624
Publication Date: March 31, 2015
Print Length: 564 pages

Discover the essentials of market research in this comprehensive guide. This 4th edition offers an updated and detailed exploration of various methodologies and tools used in the field. Key topics include primary data collection techniques, secondary data analysis, and statistical methods for interpreting results. Highlighted features include case studies, practical examples, and recent trends that equip readers with real-world insights.

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