Basic Business Statistics: Concepts and Applications provides a comprehensive statistical foundation designed to help students sharpen their analysis skills for real-world business decisions. This 14th Edition emphasizes the essential role that statistics plays in modern professional careers by drawing on examples from all functional areas of business. Following the principles established by the American Statistical Association’s Guidelines for Assessment and Instruction (GAISE) reports, the text focuses on practical application and conceptual understanding.
The content is structured to guide students through the complexities of data analysis, offering a variety of updated tools and resources that enhance the learning experience. By integrating diverse teaching experiences and modern methodologies, the authors provide a framework that bridges the gap between theoretical statistics and practical business practice, ensuring students are prepared for the data-driven challenges of the modern workplace.
Book Details:
- Title: Basic Business Statistics: Concepts and Applications (What’s New in Business Statistics)
- Authors: Mark Berenson, David M. Levine, David F. Stephan, Kathryn A. Szabat
- Edition: 14th
- Publisher: Pearson
- ISBN-10: 0134684842
- ISBN-13: 978-0134684840
- Publication Date: January 16, 2018