Advertising & IMC – Principles & Practice, 11th Edition by Sandra Moriarty offers a comprehensive exploration of integrated marketing communications, designed to enhance the relevancy and effectiveness of modern marketing strategies. This edition, published by Pearson on January 12, 2018, and identified by ISBN-10: 134480430 and ISBN-13: 978-0134480435, delves into the strategic application of communications across advertising, public relations, direct marketing, and promotions. Through a wealth of award-winning brand campaign examples, insights from industry experts, and foundational principles, readers gain a practical understanding of how to execute integrated marketing communications effectively. The 11th Edition features a significant reorganization and revision, equipping students with not only knowledge of various marketing communication types but also a deep understanding of strategic planning and how these elements collaborate to address current industry practices. This text is also available with MyLab Marketing.