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9781071846636

Advertising Creative Strategy Copy and Design 6th Edition by Tom Altstiel

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Author
Tom Altstiel
Edition
6th
Publisher
SAGE Publications , Inc
ISBN
978-1071846636
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Description

Advertising Creative: Strategy, Copy, and Design

A comprehensive guide to mastering the art of advertising creativity by renowned author Tom Altstiel

Discover essential strategies for crafting compelling ads that resonate with your target audience

Learn from the 6th edition of this industry-standard text filled with practical examples and case studies

Explore key areas including copywriting, visual design, and brand messaging to elevate your advertising skills

Title: Advertising Creative: Strategy, Copy, and Design
Author: Tom Altstiel (Author)
Edition: 6th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1.5 x 9.2 inches
ISBN-10: 007803512X
ISBN-13: 978-0078035126
Publication Date: October 1, 2013
Print Length: 496 pages

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