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9781133434801

Advertising Campaign Strategy 5th Edition by Donald Parente

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Author
Cengage Learning
Edition
5th
Publisher
Cengage Learning
Pages
432 pages
ISBN
978-1133434801
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Description

Discover effective strategies and tools for crafting successful advertising campaigns in this comprehensive 5th edition guide. Perfect for marketing professionals, students, and enthusiasts looking to enhance their understanding of modern advertising techniques.

Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente (Author)
Edition: 5th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1 x 9.2 inches
ISBN-10: 007803763X
ISBN-13: 978-0078037634
Publication Date: June 15, 2012
Print Length: 576 pages