Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition)
Authored by George Belch, this comprehensive 12th Canadian edition offers an in-depth exploration of the dynamic and revolutionary changes shaping modern marketing communications. Reflecting the latest industry shifts and their implications for marketers, this edition provides a contemporary view of the field.
Today’s marketing landscape is experiencing unprecedented transformation. This book thoroughly addresses these changes, providing insights into their practical application for marketers.
- Demonstrates the applicability of the content to the real world of marketing communications through vivid, real-life examples.
- Integrates Ethical Perspectives and Digital/Social Media Perspectives throughout the discussion, addressing crucial contemporary issues.
- Emphasizes the vital integration of advertising with other promotional-mix elements, highlighting their collective role and contribution in achieving marketing objectives.
This edition is designed to equip readers with a thorough understanding of an evolving landscape, preparing them for the challenges and opportunities in marketing communications.
Book Details:
- Full Title: Advertising and Promotion An integrated marketing Communications Perspective (12th Canadian edition) | ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
- Author: George Belch
- Edition: 12th Canadian Edition
- Language: English
- Publisher: McGraw Hill
- Publication Date: February 9, 2021
- Print Length: 848 pages
- ISBN-10: 1260570991
- ISBN-13: 978-1260570991