Discover the power of effective advertising and integrated brand promotion in today’s digital age. This comprehensive 9th edition guide offers updated strategies, tools, and real-world examples to help you succeed in modern marketing landscapes. Key features include detailed case studies, practical exercises, and insights into consumer behavior analysis. Perfect for students and professionals alike, this book equips readers with the knowledge needed to create impactful advertising campaigns that resonate with audiences.

ISBN-13: 978-0134685295
ISBN-10: 0134685292
Edition: 9th
Author: Angeline Close Scheinbaum (Author)
Language: English
Publisher: Pearson Education
Dimensions: 7.4 x 1.4 x 9.3 inches
Print Length: 704 pages
Publication Date: October 21, 2016