A General Introduction to Data Analytics is an essential guide for understanding and applying data analytics principles without needing prior knowledge of statistics or programming. Authored by noted experts in the field, this book simplifies complex concepts using easy-to-understand language. It explores techniques such as visualizing and summarizing data, identifying natural groups, discovering frequent patterns, and performing predictive tasks like classification and regression. The text also delves into popular data analytic applications including web mining, information retrieval, social network analysis, text processing, and recommender systems. Each chapter includes exercises to reinforce learning and a unique illustrative example that runs throughout the book. Ideal for non-experts, this guide provides motivation for analyzing data and equips readers with practical skills in data analytics.