Title: ISE New Products Management (ISE HED IRWIN MARKETING)
Author: C. Merle Crawford (Author)
Edition: 12th
Language: English
Publisher: Irwin Professional Publishing
Dimensions: 7.4 x 1.3 x 9.2 inches
ISBN-10: 007802526X
ISBN-13: 978-0078025264
Publication Date: March 1, 2011
Print Length: 608 pages

Explore the cutting-edge strategies and tools for managing new products in a competitive marketplace. This comprehensive guide covers everything from product development to successful launch, with real-world case studies and practical advice. Key features include market analysis techniques, risk management, and branding strategies.
Highlighted benefits: Enhanced product innovation, improved business performance, increased market share

Discover how to navigate the complexities of new product management with confidence and expertise. Ideal for marketing professionals, entrepreneurs, and students seeking to stay ahead in today’s dynamic business environment.
Keywords: New Product Management, Marketing Strategies, Business Innovation, Competitive Market Analysis