Title: Foundations of Marketing
Author: William Pride (Author)
Edition: 10th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 0078020265
ISBN-13: 978-0078020262
Publication Date: February 2, 2012
Print Length: 944 pages

Explore the fundamental principles of marketing with this comprehensive and accessible text. Filled with practical examples and current real-world cases, it covers market analysis, product development, pricing strategies, promotion techniques, distribution channels, and much more. Ideal for both beginners and advanced learners, this edition is packed with valuable insights to help you understand how businesses communicate value to consumers in today’s dynamic marketplace.

Key Features:
– Updated content reflecting the latest marketing trends
– Engaging case studies from diverse industries
– Interactive learning tools including quizzes and self-assessment questions
– Focus on digital marketing, social media, and mobile marketing
– Real-world applications to enhance understanding of complex concepts

Ideal for students, professionals, or anyone interested in the strategic aspects of marketing.