Title: Contemporary Selling: Building Relationships, Creating Value
Author: Mark W. Johnston (Author)
Edition: 6th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.5 x 1 x 9.2 inches
ISBN-10: 0078025634
ISBN-13: 978-0078025638
Publication Date: April 1, 2011
Print Length: 560 pages

Explore the art of selling in the modern business landscape with “Contemporary Selling: Building Relationships, Creating Value.” This sixth edition equips professionals with practical strategies to enhance client relationships and increase sales. Key topics include effective communication, emotional intelligence, and technology-driven selling techniques. Discover how to transform interactions into meaningful connections that drive successful outcomes. Perfect for aspiring sales leaders and seasoned professionals seeking to refine their skills in today’s complex market environment.

Keywords: contemporary selling, building relationships, creating value, sales strategies, Mark W. Johnston, business communication, emotional intelligence, technology-driven selling, sales leadership, modern marketing