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9781506351032

Consumer Culture and Society 1st Edition by Wendy Wiedenhoft Murphy

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Author
SAGE Publications , Inc
Edition
1st
Publisher
SAGE Publications , Inc
ISBN
978-1506351032
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Description

Title: Consumer Culture and Society
Author: Wendy Wiedenhoft Murphy (Author)
Edition: 1st
Language: English
Publisher: SAGE Publications, Inc.
Dimensions: 7.4 x 0.9 x 9.2 inches
ISBN-10: 150638725X
ISBN-13: 978-1506387255
Publication Date: March 1, 2020
Print Length: 416 pages

Discover the intricate relationship between consumer culture and society in this engaging and comprehensive textbook. The book offers a deep dive into contemporary issues like branding, marketing strategies, consumer behavior, and the impact of technology on our purchasing decisions.

Key Features:
– Up-to-date research and real-world examples to illustrate complex concepts
– Interactive learning tools such as case studies and discussions for group activities
– Clear explanations of theories and models in consumer culture and society
– Insights into the evolving landscape of retail and digital commerce

Benefits:
– Ideal for students studying marketing, sociology, or business management
– Equips readers with a solid foundation to understand and analyze modern consumer behavior
– Helps professionals stay current on industry trends and best practices

Explore how consumers navigate the complex world of marketing and make informed decisions. This book is a must-read for anyone interested in understanding the dynamics of consumer culture in today’s society.

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