Title: Advertising and Promotion: Integrated Marketing Communication Perspective (11th Edition)
Author: 乔治·贝尔奇 迈克尔·贝尔奇
Edition: 11th Edition
Language: Chinese
Publisher: Marketing Series, Business Management Classic Translation Series
Dimensions: N/A
ISBN-10: 752032689X
ISBN-13: 978-7520326894
Publication Date: N/A
Print Length: N/A

Discover the latest strategies and techniques in integrated marketing communication with this authoritative guide. This 11th edition offers a comprehensive overview of advertising and promotion, providing insights into how businesses can effectively communicate their messages across multiple channels. Key topics include brand management, digital marketing, social media strategy, and consumer behavior analysis. Ideal for students, professionals, and marketers seeking to enhance their knowledge in the dynamic field of integrated marketing communication.

Keywords: Advertising, Promotion, Integrated Marketing Communication, Marketing Strategies, Digital Marketing, Brand Management, Consumer Behavior, Social Media, Business Management, Marketing Classic