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9780078028977

Advertising and Promotion 10th Edition by George E. Belch

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Author
McGraw-Hill
Edition
10th
Publisher
McGraw-Hill
Pages
1760 pages
ISBN
978-0078028977
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Description

Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
Author: George E. Belch (Author)
Edition: 10th
Language: English
Publisher: Cengage Learning
Dimensions: 7.5 x 1 x 9.2 inches
ISBN-10: 1337610688
ISBN-13: 978-1337610682
Publication Date: October 2, 2017
Print Length: 456 pages

This comprehensive guide offers a contemporary approach to advertising and promotion. It explores the integration of marketing communications in today’s complex business environment, providing readers with actionable strategies for effective advertising campaigns. Key features include real-world case studies, interactive digital tools, and practical examples that illustrate key concepts. Ideal for students and professionals seeking to understand the dynamic interplay between traditional and modern promotional techniques.

Discover how to leverage integrated marketing communications (IMC) principles in your advertising efforts with this authoritative 10th edition. Updated content reflects current trends and technologies, ensuring you stay ahead in the competitive landscape of marketing and promotion. Perfect for marketers, business students, and anyone looking to enhance their understanding of effective promotional strategies.