The Media of Mass Communication: An Introduction
12th Edition
By John Vivian (Author)
English Language
Publisher: Cengage Learning
Dimensions: 7.40 x 9.30 inches
ISBN-10: 133761458X
ISBN-13: 978-1337614584
Publication Date: September 26, 2017
Print Length: 592 pages
Explore the dynamic field of mass communication through this comprehensive and accessible textbook. The 12th edition offers an updated exploration of media theory, technology, and practice.
Highlighting key concepts such as media ethics, audience analysis, and digital media trends, this book equips readers with essential knowledge for understanding today’s complex media landscape.

Keywords: Media Communication, Mass Communication, Revel Access Code, John Vivian, 12th Edition, Cengage Learning, Media Ethics, Audience Analysis, Digital Media Trends