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9780131753723

Strategic Marketing for Non-Profit Organizations 7th Edition by Alan Andreasen

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Author
Pearson
Edition
7th
Publisher
Pearson
Pages
504 pages
ISBN
978-0131753723
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Description

Strategic Marketing for Non-Profit Organizations
Author: Alan Andreasen (Author)
Edition: 7th

Unlock the power of marketing in driving your non-profit’s success with this essential guide. Filled with practical strategies and real-world examples, this book equips you with actionable insights to connect with donors, engage volunteers, and achieve your mission.

Key Features:
– Updated content reflecting the latest trends in nonprofit marketing
– Case studies from successful non-profits showcasing effective marketing tactics
– Step-by-step guides for developing a comprehensive marketing plan
– Insights on digital marketing strategies to enhance online presence
– Tips for measuring marketing impact and reporting success

Benefits:
– Enhance fundraising efforts by understanding donor psychology
– Build stronger relationships with supporters through targeted communication
– Leverage social media and digital platforms to amplify your message
– Streamline volunteer recruitment and retention programs

Title: Strategic Marketing for Non-Profit Organizations
Author: Alan Andreasen (Author)
Edition: 7th
Language: English
Publisher: John Wiley & Sons Inc.
Dimensions: 8.3 x 1.2 x 10.8 inches
ISBN-10: 111954969X
ISBN-13: 978-1119549691
Publication Date: [Please insert publication date here]
Print Length: [Please insert print length here]