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9781292215488

Strategic Management and Business Policy 15th ed. by Thomas Wheelen

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Author
Thomas Wheelen
Edition
15th ed.
Publisher
Pearson
Pages
7.99 x 1.1 x 9.88 inches
ISBN
978-1292215488
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Description

Strategic Management and Business Policy: Globalization @@ Innovation and Sustainability @@ Global Edition
By Thomas Wheelen (Author)
15th Edition
English Language
Published by Pearson
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 0135861568
ISBN-13: 978-0135861568
Publication Date: October 2023
Print Length: 768 pages

Explore the latest trends in strategic management and business policy with this essential guide. Focusing on globalization, innovation, and sustainability, it equips readers with critical insights to navigate complex global markets.

Key Features:
– Comprehensive coverage of strategic management concepts and frameworks
– Real-world case studies highlighting successful strategies across industries
– Updated content reflecting current economic, political, and technological changes
– Emphasis on sustainability and corporate social responsibility in a global context
– Interactive learning tools to enhance understanding and application of theories

Benefits:
– Gain a competitive edge by understanding how businesses can thrive globally
– Learn to develop innovative strategies that drive growth and resilience
– Understand the role of sustainability in achieving long-term success
– Prepare for future challenges through a forward-looking approach to strategy