MediaWriting: Print, Broadcast, and Public Relations
By W. Richard Whitaker (Author)
5th Edition

Discover the essential skills needed to succeed in today’s dynamic media landscape with this comprehensive guide to media writing, broadcast journalism, and public relations. This fifth edition offers a thorough exploration of print, broadcast, and online media, providing practical techniques for crafting effective messages that resonate with diverse audiences.

Key Features:
– Updated content reflecting the latest industry trends
– In-depth coverage of digital media strategies
– Real-world case studies to enhance learning
– Practical writing exercises to improve skills

Benefits:
– Equip yourself with the knowledge and tools needed for a successful career in media or public relations
– Enhance your ability to communicate effectively across various platforms
– Stay current with evolving media technologies and practices

Language: English
Publisher: Cengage Learning
Dimensions: 8.7 x 1.2 x 10.9 inches (approx.)
ISBN-10: 133755569X
ISBN-13: 978-1337555694
Publication Date: [Please insert publication date here]
Print Length: 624 pages