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9780136810384

Marketing Real People, Real Choices 11th Edition by Michael R. Solomon

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Author
Michael R. Solomon
Edition
11th
Publisher
Pearson
Pages
8 x 0.5 x 10 inches
ISBN
978-0136810384
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Description

Marketing: Real People, Real Choices
Author: Michael R. Solomon (Author)
Edition: 11th
Language: English
Publisher: Pearson
Dimensions: 7.4 x 0.8 x 9.3 inches
ISBN-10: 0134767271
ISBN-13: 978-0134767275
Publication Date: March 1, 2017
Print Length: 864 pages

Discover the latest trends and theories in marketing through a real-world lens. This 11th edition of “Marketing: Real People, Real Choices” offers practical insights into understanding consumer behavior and developing effective marketing strategies. Key topics include market research, branding, digital marketing, sustainability, and more. Perfect for students and professionals alike, this book is packed with case studies, examples, and interactive elements to enhance your learning experience.