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9780135887158

Marketing Management 16th Edition by Philip Kotler

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Author
Philip Kotler
Edition
16th
Publisher
Pearson
Pages
8 x 0.5 x 10 inches
ISBN
978-0135887158
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Description

Marketing Management [RENTAL EDITION]
Author: Philip Kotler (Author)
Edition: 16th
Language: English
Publisher: Prentice Hall
Dimensions: 9.2 x 1.8 x 7 inches
ISBN-10: 013465147X
ISBN-13: 978-0134651471
Publication Date: March 2, 2016
Print Length: 800 pages

Explore the latest strategies and theories in marketing management with this comprehensive guide. This rental edition offers an updated perspective on how businesses can effectively manage their marketing efforts to stay competitive in today’s dynamic market environment. Key features include real-world case studies, practical examples, and a focus on digital marketing trends.
Highlighting Kotler’s renowned expertise, the book covers essential topics such as market segmentation, target marketing, brand management, and integrated marketing communications. Ideal for students, professionals, and managers seeking to enhance their understanding of modern marketing principles.