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9780357716403

Global Business 5th Edition by Mike Peng

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Author
Cengage Learning
Edition
5th
Publisher
Cengage Learning
ISBN
978-0357716403
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Description

Global Business
By Mike Peng (Author)
5th Edition
English Language
Published by Financial Times Press
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 013468058X
ISBN-13: 978-0134680588
Publication Date: February 1, 2017
Print Length: 688 pages

This comprehensive guide explores the dynamic world of global business, offering readers a deep understanding of international commerce and its complexities. Key features include:

  • Insights into emerging markets and their economic policies
  • Strategies for effective cross-cultural management
  • Detailed analysis of global trade agreements and their impact on businesses
  • Cases studies from various industries showcasing real-world applications
  • Economic theories and models to support strategic decision-making
  • Affordable pricing, making it accessible for both students and professionals

Highlights the essential skills needed in today’s interconnected global economy. Ideal for those looking to expand their business horizons beyond national borders.

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