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9781133189565

Business Marketing Management B2B 11th Edition by Michael D. Hutt

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Author
Michael D. Hutt
Edition
11th
Publisher
South-Western College Pub
Pages
8.25 x 1 x 10 inches
ISBN
978-1133189565
Contact us - Business Marketing Management B2B 11th Edition by Michael D. Hutt
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Description

Business Marketing Management: B2B
By Michael D. Hutt (Author)
11th Edition
English Language
Published by South-Western, Cengage Learning
Dimensions: 7.5 x 9.2 inches
ISBN-10: 133767123X
ISBN-13: 978-1337671234
Publication Date: March 1, 2018
Print Length: 576 pages

Discover the latest in B2B marketing strategies and management techniques. This comprehensive guide covers key topics such as market analysis, customer relationship management, branding, and digital marketing. Ideal for professionals looking to enhance their skills or students seeking a deep understanding of B2B marketing principles. Key features include real-world case studies, practical exercises, and the latest industry trends. Perfect for both beginners and experienced marketers aiming to stay ahead in today’s competitive landscape.

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