A comprehensive guide to modern marketing strategies and principles
Title: A Preface to Marketing Management
Author: J. Paul Peter (Author)
Edition: 15th
Language: English
Publisher: Prentice Hall
Dimensions: 7 x 0.96 x 9.25 inches
ISBN-10: 013489788X
ISBN-13: 978-0134897884
Publication Date: June 15, 2016
Print Length: 544 pages

Broaden your understanding of marketing with this trusted guide now in its 15th edition
Explore key concepts and practical applications for effective marketing management
Discover the latest trends and strategies in today’s dynamic business environment
Gain insights into customer behavior, market research, branding, and more
Leverage real-world examples to enhance your learning experience