author: Melissa A. Schilling, Associate Professor of Management
edition: 7th
language: English
publisher: McGraw-Hill Education
dimensions: 9 x 1 x 8 inches
isbn-10: 125936449X
isbn-13: 978-1259364495
publication date: January 2, 2020
print length: 480 pages

Strategic Management of Technological Innovation explores the dynamic relationship between technology and strategy in today’s competitive landscape. This 7th edition equips readers with the latest insights and practical tools to navigate rapid technological changes and drive business success.
Key features include:
– Updated content reflecting recent advancements and trends
– Case studies highlighting real-world applications of strategic management principles
– Interactive exercises fostering critical thinking and problem-solving skills
– Comprehensive coverage of innovation frameworks and methodologies

Benefits for readers:
– Gain a deeper understanding of how technology impacts business strategies
– Learn to develop innovative solutions that stay ahead in the market
– Enhance your ability to manage complex technological challenges effectively